GROWING AND SUSTAINING RELATIONSHIPS

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Spread the word

Read more about CiviCRM in the attached Intro PDF and pass this on to anyone you think may be interested in CiviCRM. There is also a PowerPoint with similar material which you are welcome to take and adapt for your own presentations. Finally, if you're going to be promoting CiviCRM anywhere like a non-profit technology conference, feel free to download the graphics for our roller banner and get one of these printed. If you want to start producing your own materials: the new strap line is: Growing and sustaining relationships You may also like to use the following text: "CiviCRM helps organizations grow and sustain strong relationships over time. This open source, Web-based platform helps organizations realize their missions through fundraising, events management, mass e-mail marketing, peer-to-peer campaigns and more via one unified solution. CiviCRM’s community is committed to the public good and has created a reliable network of international resources for hosting, developing and supporting this effective solution." The attached documents are a mixture of ready to go files for print and digital distribution and the original files for adapting these. Please feel free to grab them and translate as you need.

If you're interested in producing more materials or would like to participate in discussions about this, and marketing generally, please make your way to the marketing group pages

If you have worked on any of these materials previously and would like to update them, the new vector graphic logo is available in the zip file civi-logo-120312.ai_.zip

If you're looking for a large CiviCRM 'banner' for a conference / trade show, check out the banner created for CiviCon SF 2012 and NTEN 2012 (too big to upload here).

Comments

Here's link to the Drupal Association's latest marketing materials, some of which is very nicely done. Maybe we can glean some marketing tactics from our folks in the Drupal community.

https://association.drupal.org/bizconnect/tools

I think we can reuse their approach of splitting the market into verticals for our CiviCRM market and create different materials for the following areas outlining the benefits of CiviCRM:

  • Donation Management, Donor Development, Personal Campaign Pages, Mail Blasts, Importance of a unified database that's always in sync, Relationship building requires a good tool for relationship mappings, CiviCRM is perfect for all of the above (relevant to all NPOs)
  • Startup NPOs/NGOs with a small budget but with a geographically distributed staff (data in the cloud, ACLs and role based permissioning)
  • Social Change and Advocacy Organizations needing to mobilize groups around issues (CiviCampaign, Petitions, Phone Banking, CiviMail, tight CMS integration, e.g. Drupal Organic Groups)
  • Social Services Organizations with need for Case Management, Outreach Event Management (CiviCase, CiviEvents, Activities tracking)
  • Associations and Membership based Organizations (CiviMember, Voting based on Membership status, Member-only content permissions, tight CMS integration)
  • Large umbrella organization with many sub-chapters needing to consistently manage constituent data using a uniform workflow (NYSS Bluebird-like, workflow integration via Drupal Rules, tight CMS integration)
  • Organizations looking to replace an existing system to lower costs by avoiding licensing fees (large community of integrators, plethora of hosting and support options, lowering hosting costs over time due to price competition in cloud based infrastructure market, ability to benefit and tap innovations funded by other NPOs/NGOs that flow back into the community)

I think some types of infographics would be very helpful to emphasize various points around why CiviCRM is a good choice. Does anyone have good infographics suggestions to illustrate CiviCRM's capabilities or showcasing its community strength? Here are three examples, one for medical information systems, and two for Drupal, first outlining the myriad social media integrations available and the then showing off its diverse module eco-system:

  1. https://association.drupal.org/files/social-tube-infographic_0.pdf
  2. http://blog.duoconsulting.com/2011/09/30/5-years-of-new-drupal-modules/
  3. http://infographr.tumblr.com/post/8097544644/doctor-tech-toolbox-infographic

I am not able to upload it to this site, but you can download it from here.... http://www.qualitytime.co.uk/sites/default/files/downloads/CiviCRM%20logo.gif