CiviCRM enables organizations to build advocacy campaigns by tying together and tracking the progress of a campaign’s events, mailings, activities, and contributions.
This enables organizations to measure and analyze the effectiveness of their outreach and mobilization efforts.
CiviCRM allows you to:
- Create surveys and petitions
- Record responses to surveys and petitions
- Link activity such as donations, mailings and events to a particular campaign
- Track who has voted using Get Out The Vote (GOTV)
- Record individual members' levels of interest and engagement in a particular activity.
CiviCampaign is integrated with other CiviCRM components so that you can select which activities are part of of the overall campaign or goal.