So you’ve got that perfect donation page, you’ve grouped your nonprofit’s audience into three neat segments, and you’re announcing your latest fundraising campaign via your social media channels.
But do you have the perfect automated email marketing system to keep in touch with your new donors and reach out to prospective contributors? Here’s what you need to know about CiviCRM to help you ace the email marketing campaign you’re dreaming of.
(and for your Christmas thank-you notes!)
We start with Advanced Search and move on to additional and/or logic to create “smart groups” that update themselves to fit your chosen criteria.
Build Your First Group
1. Go to Search > Advanced Search to build your first group.