8 Ways to Make Your Website and Member Portal More Accessible

2021-10-14 07:46
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Accessibility is an important concept that is becoming increasingly incorporated into the zeitgeist. In the spirit of this important movement, we invited web accessibility specialist, author and UN special advisor, David Berman on our podcast to share ideas with associations about accessibility for their websites and member portals. David’s inspired outlook and practical suggestions were so striking that we are recapping some of his key takeaways in this blog to help associations make their digital footprint more inclusive.

Accessibility Affects Us All

David Berman’s key message is that all of us are affected by disability in some measure. We all have loved ones with a disability, and at some points of our own lives we may live with a temporary deficit; an accident that affects our mobility, macular degeneration — the possibilities are endless. We live in a generation that has the means and ability to make the world, and the world wide web, accommodate a wide spectrum of abilities and make it accessible to all. An interesting example would be the curb cuts in the sidewalks for wheelchairs; this now helps people pushing strollers, roller skaters, and anyone pulling groceries behind them. Another example would be voice recognition software, or voice-to-text; now everyone can send audio messages without having to type. 

How Accessibility Accommodations Helps with Member Engagement and Retention

David brings powerful arguments that when we design a world for the extremes (i.e. for people with disabilities, and keeping a wide continuum of disability in mind), everyone benefits by making your membership portal and member benefits more accessible, you open the door to more members being able to join and participate in your member benefits. Accessibility allows for greater member engagement, member satisfaction and member retention.

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This blog post does not relate specifically to CiviCRM