University Recruitment with CiviCRM
Brescia University College
Brescia University College is Canada's only women's university. Since our inception in 1919, we’ve been committed to educating passionate, creative, intelligent women — like you — who want to lead boldly in a rapidly changing world.
Because of Brescia’s affiliation with Western University, Ontario’s third-largest university, you’ll have the opportunity to take classes with both men and women.
Easy, personal and good looking outbound email to prospective students was facilitated through email templates and embedding an image of the hardcopy signature of the sending staff person. Integrating the email for the CiviCRM subdomain with the tight controls over the main University email system required careful control over the email from addresses. Providing the desired usability on long complex application forms required integrating WordPress form plugins with CiviCRM.
Brescia wanted to integrate a number of systems it was using for recruitment into a single CRM system to improve outcomes and better utilize staff resources. This included managing international and domestic prospective students, communicating with them regularly, getting them to signup for and attend campus tours, involving them in leadership development events such as a public speaking contest, and having them apply for, register, and attend Brescia.
There was a need to quickly deploy the initial version of the system within 6 weeks of contract signing. Various enhancements to the system have been made since its initial deployment, including online applications, integrating a Chat system, improved student life cycle tracking, and integration with Western University's student registration system.
The project team included:
- Rhea Johnston, Assistant Registrar, Brescia
- Christine Van Leeuwen, Media and Liaison Officer, Brescia
- Dan Bashaw, Web Developer/Analyst, Brescia
- Joe Murray, President, JMA Consulting
- Edsel Lopez, Senior Engineer, JMA Consulting
- Pradeep Nayak, Senior Engineer, JMA Consulting
Why did this project use CiviCRM?
CiviCRM provided a lower cost replacement to the previous proprietary licensed student recruitment system, along with improved customizations to the needs of Brescia. Its integration with WordPress was a strong plus, given the experience and expertise that Brescia had from using WordPress on its main site.