Improving Member Loyalty with CiviCRM
French–Mexican Chamber of Commerce
The French-Mexican Chamber of Commerce promotes business development between France and Mexico by offering services to their members and the community and coordinating events which strengthen French-Mexican business alliances. After using only Excel spreadsheets, The Chamber wanted to have more meaningful contact with their members, keep better track of membership and also increase attendance at events by improving the way they handled event registration and promotion. CiviCRM has allowed them to do all of those things and is easy to use. Another great feature of CiviCRM is the fact that it’s available in different languages and they currently use the Spanish version in their office.
We use many of the event management features including the creation of online event registration pages. CiviCRM has been great for keeping track of membership expiration dates, as well as being able to easily access the information regarding the membership database. Our online membership directory is now automatically populated and updated with membership information coming from the CRM including member organization name, logo, address and name of the representatives. There is no longer a need to manually update the directory. We also have an employment page created in CiviCRM that saves time compared to our system before when we were organizing all the data in an Excel spreadsheet.
It was essential to find ways to create more meaningful contact with members and increase memberships and attendance at events. CiviCRM has allowed for all of that and more.
CiviCRM allows your organization to be more efficient, but you need to make sure that all of the staff is using it. It’s important to establish some rules and a procedure to encourage employees to use the CRM, and do this right at the beginning when the system is newly implemented, since staff can be resistant to new technology and new ways of performing their tasks. This requires the leadership of the head of the organization to support every staff member in this change.
Cividesk provides affordable CiviCRM services for nonprofit organizations including implementation, training, data import, hosting, maintenance and support. We are headquartered in Denver but also have a presence in India in order to best support our customers in various time zones and to answer our customer’s needs for software development and customizations.
Cividesk was founded in 2011 on the premises that CiviCRM users will need on-going support and best practices sharing to fully realize the potential of this incredibly rich software. Over the years Cividesk has grown to become one of the leading Software-as-a-Service providers for CiviCRM. We do have customers in more than 25 countries or states around the world, spanning all types of nonprofit organizations – charitable, humanitarian, advocacy, religious, political, governmental and trade-oriented.
We provide you with a fully configured CiviCRM, take care of all the technology behind the scenes, and are always available to answer any questions you might have. No surprises: hosting, maintenance, mentoring and unlimited customer support are bundled into a fixed monthly subscription so you can budget your expenses in advance.
"It’s easier to track contacts and know their history, which events they attended, what is happening with their membership, which service they bought and how much they paid. This has resulted in more loyalty with our members. We have increased attendance at our events since it’s easier to sign up online. We’re also more organized as a staff and we get things done quicker than before."
Julie Riotte, Director
Why did this project use CiviCRM?
Before making the transition to CiviCRM, we were using Excel spreadsheets shared on a server. We wanted to have more meaningful contact with our members, keep better track of membership and also increase attendance at events by improving the way we handle event registration and promotion. CiviCRM allows us to do all of those things and it is easy to use. Another great feature of CiviCRM is the fact that it’s available in different languages. We currently use the Spanish version of CiviCRM.