Building broader donor support through CiviCRM
The Breast Cancer Research Foundation
The Breast Cancer Research Foundation's mission is to achieve prevention and a cure for breast cancer in our lifetime by providing critical funding for innovative clinical and translational research at leading medical centers worldwide, and increasing public awareness about good breast health.
BCRF needed to be able to solicit:
- direct donations
- direct donations on behalf of corporate sponsors
- recurring gifts
- tribute gifts
It was key that campaigns such as "Raise a Day of Research" and the "Evelyn Lauder Founder's Fund" could be embedded into Facebook so that donors could give directly to BCRF. Also that we could create highly customized, personalized receipts thanking donors for their gift based on the contribution source or type. BCRF also needed to build its subscriber list and send targeted mass mailings to:
- bi-annual Pink Press subscribers
- monthly BCRF EPress subscribers
- social media marketing activists
- corporate partners
Events registration was also required - for both BCRF and constituent-run "Independent" events as well as peer-to-peer fundraising. Extensive custom exports and reporting were required to allow BCRF to:
- evaluate fundraising campaigns
- pull targeted mailing lists
- import data into their offline donor management solution
The initial promise of deploying CiviCRM for The Breast Cancer Research Foundation was to grow their online fundraising efforts by diversifying their approach.
The biggest challenge facing this project was simply communicating the value of using a community-directed open source software solution rather than the proprietary solution that had been in use.
This project involved every department of the BCRF. Discovery included leadership from development, marketing, communications and events. rayogram provided a dedicated project manager, a database expert, a back-end developer and a front-end coder.
Why did this project use CiviCRM?
We evaluated every major CRM on the market in making the decision to use CiviCRM when conducting due diligence in 2008. We evaluated Blackbaud, Kintera, Convio (which, at the time were individual, proprietary solutions) and others. CiviCRM stood out because it was the only solution that allowed us to look-under-the-hood, test drive, and customize to BCRF's purposes.