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Google Tag Manager

Recommended
Development Status
Stable
Active Installs
66
Maintainers
kurund
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Last updated: 2025-12-24

Works with CiviCRM 5.56 or higher.

Tracking and Analytics

Conversion tracking for CiviCRM contribution and event pages.

It enables tracking of completed financial transactions on CiviCRM contribution and event pages by passing transaction data into the Google Tag Manager data layer, which can then be picked up and sent as custom events to GA4.

Tracking information includes:

  • Financial amount
  • Currency
  • Transaction type: e.g., one-off donation, monthly subscription sign-up, annual subscription sign-up.

Detailed GA4 setup and advice on how to analyze the data is available in the documentation.