- Allow donors to participate in peer-to-peer fundraising.
- Donors establish a fundraising goal for their campaign, create their own contribution page, and invite their peers to give. This powerful tool allows donors to raise funds around any activity e.g.: birthdays, weddings, anniversaries, or sporting events. As peers contribute, their gifts are automatically attributed to the campaign, listing them in a scrolling 'honor roll' and visualizing how much closer the campaign is to its goal.
- Each contribution either creates a new contact in CiviCRM or adds the contribution to an existing contact. All personal campaign page contributions are also soft-credited to the campaign's organizer establishing peer relationships at a glance.
- CiviCRM processes peer-to-peer donations using the same payment processor and fees as regular contributions. Unlike CiviCRM, proprietary peer-to-peer fundraising solutions charge fees of up to 7% per transaction and store the resulting contacts and contributions in a separate database.
CiviCRM Book: Peer to Peer Fundraising
CiviCRM Youtube: Peer to Peer Fundraising
"Our donors are often our best sales people, so our ability to have them solicit on our behalf works great. Whether they use the Tell a Friend feature after they make a gift, or go as far as to create a personal donation page on our site (that we approve), CiviCRM allows us to utilize our donors' passion in the most effective way possible."