Live Podcast: It's Not About Price, It's About Value: Making Membership the Obvious Choice
Does your team question the right price for your membership rates?
In this episode, we will focus on creating the member benefits package that becomes a no-brainer for members regardless of price because the value is there. Join us as we interview our special guest Aviva Roterberg, ED of the Canadian Association of Chiefs of Police, lawyer, MBA, speaker and philanthropist.
How to highlight the value of your membership
How to avoid devaluing your membership
How to make your membership rate seem reasonable