CiviSocial?

With the rise of importance of social networks, and the sheer number of them, there has been development of a number of "listening" tools, which aggregate people's activities/fans/followers/friends and try to produce useful information about what is going on. There has also been discussion about "Social CRM" which seems to be a combination of a traditional CRM solution plus listening tools. An interesting article about this trend is at: http://www.thesocialcustomer.com/jacobmorgan/29333/will-crm-sytems-and-listening-tools-become-one-and-same There is a book on the subject titled "CRM at the Speed of Light, Fourth Edition: Social CRM 2.0 Strategies, Tools, and Techniques for Engaging Your Customers" as well as lots of chatter on twitter at #scrm I am curious what people's opinion on this subject is, as well as what would work best within the context of CiviCRM. -Sarah

Comments

Could you imagine the uses for fund raising, managing political campaigns, membership management? I say absolutely YES!

The main challenge, as with all social media will be making sense of all the 'noise'. Positioning your listening tool as a value added component without over complicating the interface. I wish I could offer more, but I will have to check out the book first. Thanks for the great idea.

There are already tools available, even when using CiviCRM together with Drupal. You may try Drupal-based ready-to-use solutions like http://openatrium.org or http://commons.acquia.com. Or build your own using a bunch of contributed Drupal moduls. See http://drupal.org/node/206724 for a list of such moduls. In my experience when building community/social web pages this moduls are a good start but they need some fine tuning. Depends on your needs of course.