- Create html and text versions
- Personalize emails
- Import & export email lists
- Use email templates
- A/B testing
- Schedule mailings
- Segment your list
- Email statistics
- Check open rates, and click-through rates
- Monitor bounce rates and unsubscribes
CiviCRM Book: Email Lists
http://book.civicrm.org/user/current/email/what-is-civimail/
CiviCRM YouTube Channel
https://www.youtube.com/results?search_query=civimail
“We were using Mailchimp in the past to send out our email newsletter, but with CiviCRM we don’t have the extra monthly costs. We can also test Subject lines using A/B testing. After we send out the mailing, we can also check open and click-through rates, and get a full bounce and unsubscribe report. Since CiviCRM can be used with Civismtp or Mandrill, we know our email will go through successfully and won't be marked as spam. Besides sending out the email newsletters, we also segment our lists based on how people are interacting with us in order to send them targeted emails; for us, this is one of the most powerful ways of using CiviCRM.”
