“We were using Mailchimp in the past to send out our email newsletter, but with CiviCRM we don’t have the extra monthly costs. We can also test Subject lines using A/B testing. After we send out the mailing, we can also check open and click-through rates, and get a full bounce and unsubscribe report. Since CiviCRM can be used with Civismtp or Mandrill, we know our email will go through successfully and won't be marked as spam. Besides sending out the email newsletters, we also segment our lists based on how people are interacting with us in order to send them targeted emails; for us, this is one of the most powerful ways of using CiviCRM.”
Send email newsletters & segmented emails based on donor status, membership status, open rates of previous emails, and more
Create and use templates, & personalize emails by merging with contact-specific data
Monitor open rates, click-through rates, bounces, unsubscribes & more
CiviCRM expert partners include….