CiviCRM LLC owns and oversees the trademarks and logos for the CiviCRM project and as such has a responsibility to provide a clear set of guidelines regarding the use of these assets. Our desire is to have a structure that fosters growth and encourages responsible use without unnecessary burden. We have developed this trademark and brand usage policy with the following goals in mind:
- We’d like to make it easy for anyone to use the CiviCRM, CiviCon and CiviCamp name or logo for community-oriented efforts that help spread and improve CiviCRM the software
- We’d like to make it clear how CiviCRM-related businesses and projects can, and cannot, use the CiviCRM, CiviCon or CiviCamp name and logo
- We’d like to make it hard for anyone to use the CiviCRM, CiviCon or CiviCamp name and logo to unfairly profit from, trick, or confuse people who are looking for official CiviCRM resources.
- Names - the name “CiviCRM” as written, including variations such as “civicrm”, “CIVICRM”, etc., and the name “CiviCon” as written, including variations such as civicon, CiviCON, etc., and the name and “CiviCamp” as written, including variations such as civicamp, CIVICAMP, etc.
- Wordmark - the portion of the logo that includes a stylized version of the name.
- Icon - the graphical portion of the logo.
- Logo - the combination of the wordmark and the icon.
- Brand - the combination of the logo and non-tangible assets of CiviCRM, including the identity and essence of the company, that convey a meaning, emotion or purpose to consumers.
CiviCRM Trademark Usage Policy
Permission from CIVICRM LLC is required to use the CiviCRM name, icon, logo or brand as part of any project, product, service, domain or company name. We may grant permission to use the CiviCRM name, icon, logo and brand for projects, products or services that meet the following criteria:
- The primary purpose of your project, product or service is to promote and improve upon the CiviCRM software and the CiviCRM project, consistent with the objectives of the Core Team of CIVICRM LLC.
- Your project, product or service is non-commercial in nature (it can make money to cover its costs or contribute to non-profit entities, but it cannot be run as a for-profit project or business).
- Your project, product or service neither promotes nor is associated with entities that currently fail to comply with the AGPL license under which CiviCRM is distributed or the GPL license under which Drupal, Joomla! and WordPress are distributed.
Persons or organizations that meet these criteria may be permitted to use the CiviCRM name, logo and brand to promote their project, product or service. Approval to use the CiviCRM name, brand and logo is not guaranteed and must be requested to and approved by CIVICRM LLC.
Please note that it is not the goal of this policy to limit commercial activity around CiviCRM the software or overall project. We encourage CiviCRM-based businesses, and dozens of them are thriving while in compliance with this policy. Commercial projects, products, services and companies not meeting the criteria defined above are subject to the following policies:
- All CiviCRM-related companies or projects can use the CiviCRM name and logo to refer to and explain their services, but they cannot use them as part of a project, domain or company name and they cannot use them in any way that suggests an affiliation with or endorsement by CIVICRM LLC or the CiviCRM open source project. For example:
- A consulting company can describe its business as “Nonprofit Consulting Services, offering CiviCRM consulting for nonprofits,” but cannot call its business “The CiviCRM Consulting Company.”
- The name of your product or service should be used in compliance with the CiviCRM trademark so that there can be no confusion about the true source (company, organization, association or author) of your product or service. The combination of the name of your product or service with the CiviCRM name must be unique and identifiable. Examples include:
- if your company is called "Acme", refer to your CiviCRM certification product as "Acme CiviCRM Certification" or "CiviCRM Certification by Acme" instead of "CiviCRM Certification"; or
- if your company called "Acme" has a service called "CiviCRM River," clearly indicate that the "CiviCRM River is a service of Acme" so that there can be no confusion about the true source.
- It’s appropriate to use the CiviCRM name, icon or logo as part of a web page or hard copy collateral that describes your products or services, but it’s inappropriate and a violation of this trademark to use it as part of your company or product logo or branding itself.
- Under no circumstances is it permitted to use “civicrm” as part of a top-level domain name. Examples of projects in this dis-allowed category are officially recognized events or CiviCRM communities that are dedicated to the translation, improvement and / or distribution of CiviCRM software in their respective countries.
In all cases, the CiviCRM trademark should be accompanied by the following text (or an appropriate translation): "CiviCRM is a registered trademark of CIVICRM LLC".
The CiviCRM logo is trademarked. Consistent use of the CiviCRM logo, icon and wordmark is essential to creating a brand standard that represents the community and that fosters recognition of the project and of CiviCRM the software. If you have permission to use an official logo or wordmark you may choose from the assortment of logo images for use in accordance with the following guidelines:
- The relationship of elements (size, positioning, etc.) should never be altered in any way.
- Colors and fonts should never be altered.
- When possible, the logo should appear in its full-colour horizontal version.
- The icon may be used without the wordmark “CiviCRM”, however the wordmark “CiviCRM” should never be used without the icon.
The name CiviCRM, referring to the software product and the community at large, should be written as “CiviCRM”. Variations such as “civicrm”, “CIVICRM”, “CIVIcrm”, etc. are discouraged and should be avoided. Additional punctuation in the name, such as “Civi-CRM” is inappropriate.
Changes & References
The CiviCRM trademark and brand usage policies are a combination of those presented by Drupal, Joomla, Ubuntu and WordPress, and were developed to be the least restrictive possible while protecting the CiviCRM brand. CIVICRM LLC reserves the right to modify or update the CiviCRM trademark and brand usage policies with or without notice.
Compliance with this trademark and brand usage policy does not guarantee your ability to use any trademark or logo covered herein. Please contact CIVICRM LLC to discuss your use of the CiviCRM, CiviCon or CiviCamp brand, name and logo.
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