CIVICRM LLC owns and oversees the trademarks and logos for the CiviCRM project and as such has a responsibility to provide a clear set of guidelines regarding the use of these assets. Our desire is to have a structure that fosters growth and encourages responsible use without unnecessary burden. We have developed this trademark and brand usage policy with the following goals in mind:
Permission from CIVICRM LLC is required to use the CiviCRM name, icon, logo or brand as part of any project, product, service, domain or company name. We may grant permission to use the CiviCRM name, icon, logo and brand for projects, products or services that meet the following criteria:
Persons or organizations that meet these criteria may be permitted to use the CiviCRM name, logo and brand to promote their project, product or service. Approval to use the CiviCRM name, brand and logo is not guaranteed and must be requested to and approved by CIVICRM LLC.
Please note that it is not the goal of this policy to limit commercial activity around CiviCRM the software or overall project. We encourage CiviCRM-based businesses, and dozens of them are thriving while in compliance with this policy. Commercial projects, products, services and companies not meeting the criteria defined above are subject to the following policies:
In all cases, the CiviCRM trademark should be accompanied by the following text (or an appropriate translation): "CiviCRM is a registered trademark of CIVICRM LLC".
The CiviCRM logo is trademarked. Consistent use of the CiviCRM logo, icon and wordmark is essential to creating a brand standard that represents the community and that fosters recognition of the project and of CiviCRM the software. If you have permission to use an official logo or wordmark you may choose from the assortment of logo images for use in accordance with the following guidelines:
The name CiviCRM, referring to the software product and the community at large, should be written as “CiviCRM”. Variations such as “civicrm”, “CIVICRM”, “CIVIcrm”, etc. are discouraged and should be avoided. Additional punctuation in the name, such as “Civi-CRM” is inappropriate.
The CiviCRM trademark and brand usage policies are a combination of those presented by Drupal, Joomla, Ubuntu and WordPress, and were developed to be the least restrictive possible while protecting the CiviCRM brand. CIVICRM LLC reserves the right to modify or update the CiviCRM trademark and brand usage policies with or without notice.
Compliance with this trademark and brand usage policy does not guarantee your ability to use any trademark or logo covered herein. Please contact CIVICRM LLC to discuss your use of the CiviCRM, CiviCon or CiviCamp brand, name and logo.
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