This extension provides a mechanism to anonymize the tracking of email opens and clicks within the CiviMail component. It enables the collection of important campaign statistics, such as open and click-through rates, without compromising individual user privacy by decoupling tracking events from specific contacts.
The core functionality involves intercepting the standard CiviMail tracking URLs. When anonymous tracking is enabled for a given mailing, the extension saves the tracking data to dedicated anonymous storage tables thereby severing any link to the originating contact record.