CiviCRM empowers donors themselves to raise funds on behalf of an organization.

CiviCRM allows individual donors (or teams of donors) to participate in peer-to-peer fundraising. Donors establish a fundraising goal for their campaign, create their own contribution page, and invite their peers to give. This powerful tool allows donors to raise funds around any activity e.g.: birthdays, weddings, anniversaries, or sporting events. As peers contribute, their gifts are automatically attributed to the campaign, listing them in a scrolling 'honor roll' and visualizing how much closer the campaign is to its goal.

Each contribution either creates a new contact in CiviCRM or adds the contribution to an existing contact. All personal campaign page contributions are also soft-credited to the campaign's organizer establishing peer relationships at a glance.

CiviCRM processes peer-to-peer donations using the same payment processor as regular contributions. Unlike CiviCRM, proprietary peer-to-peer fundraising solutions charge fees of up to 7% per transaction and store the resulting contacts and contributions in a separate database.