You have a lot of choices when building a membership website. Our association clients often use a large Association Management System or try to build a fully custom member database. This makes their database difficult to use and manage. Choosing the right approach and technology can make your member management easier.
We use CiviCRM to create a 3 part Membership platform solution for our clients that has a rich set of features, resources, and tools to help you build a thriving community on our member Lounge app
Our member lounge portal helps associations provide exclusive access to their members and their benefits in one portal, also maximizing association staff time by using an association management system that is designed with this 3 part Membership structure.
What is a 3-part Membership Website For Associations:
A 3 part Membership website is a complete membership system that includes a public-facing website, a member portal, and a CRM to manage member information.
Because of the complex needs and sensitive data used by associations, our recommendation for CMS is WordPress or Drupal to be able to create a high-performing, long-lasting, and secure membership website.
Then we use CiviCRM because it provides a comprehensive set of tools for managing memberships and events for non-profit organizations.
Given the extent of API in CiviCRM and the customizations you can make, it can integrate with any other enterprise tool in any organization.
Tips To Build Your 3-Part Membership Website
The website:
- Use a clean and easy-to-use website template
- Provide clear and concise information about your organization
- Use engaging visuals
- Make it easy for people to contact you:
Your website serves as a marketing machine to bring you prospects and is a very important part of the 3 components needed for you to build a successful membership website portal for onboarding, engagement, and retention.
The Member Portal.
The member portal is the area of the website that is accessible only to paying members(Your special audience) through a special login.
- Create a membership sign-up process
- Provide exclusive content and services
- Make it easy for members to manage their accounts
- Personalize the member experience
The CRM
The CRM is the backbone of the membership website, providing a centralized database for managing member information. It allows staff to easily manage member information, track interactions, and communicate with members.
We use CiviCRM to create our 3 part Membership website solution (Member Lounge) because it is highly customizable, open source, and boasts of easy data recording, centralized data storage, and multilingual association support.
Here are some tips for using CiviCRM effectively as a CRM to achieve member retention and growth:
- Use CiviCRM to create a member database that contains all relevant member information.
- Use CiviCRM to track member interactions and personalize member experiences, such as emails, phone calls, and event attendance.
- Use CiviCRM reports to analyze member data, such as membership sign-ups and renewals, and identify trends and patterns that can inform decision-making.
- Use CiviCRM to integrate with other tools, such as email marketing platforms and social media, to improve member communication and engagement.
How Are They Connected
The three parts of the membership website - the public-facing website, the member portal, and the CRM - are interconnected and work together as the perfect solution to achieve your membership goals.
The public-facing website serves as the primary point of contact between your organization and prospective members. It provides information about your organization, communicates its value, and encourages people to join.
The member portal is designed to be user-friendly and customizable, allowing you to tailor the experience to the needs and preferences of your members.
Behind the scenes, the CRM stores and manages all member information. It lets your staff easily track membership status, process payments, and communicate with members.
The CRM also provides valuable insights into member behavior, preferences, and engagement levels, which can inform your organization's strategies and decision-making.
By connecting these three parts of the membership website, you create a cohesive and streamlined experience for your members, which can improve engagement and retention rates.
Read the complete article on how to build a 3 -part membershio website with CiviCRM on our website Here
Comments
Thanks for sharing this! Is the membership portal of A3 open source?
I also recently created an instruction video on how to create a membership portal: https://docs.crm-showcases.org/docs-category/membership_portal/
There also exists on instruction video on how to create membership signup form on your website connected to CiviCRM: https://docs.crm-showcases.org/docs-category/membership_sign_up/
an ideal solution for NGO!