As most non-profits know, driving revenue exclusively off of events can be a hit or miss adventure. Revenues YOY are not consistent, and its difficult to find those supporters who will organize and host fundraising events to support your cause. Many are intimidated by hosting large fundraisers or simply don't have the time or resources to pull it off. So to sum up our problem: we needed a broader more consistent source of revenue to fund our programs. To expand our source of revenue, we looked to our community of donors, families, and fundraisers to raise money on our behalf through their own social networks. The average user on facebook has 30 friends [http://www.facebook.com/press/info.php?statistics] which means that we could exponentially increase our reach through online social networking interaction. All we needed was to setup the campaign pages platform and get people started.
Blog posts by jeff porter
Keep up-to-date with blogs from the core team, working groups, developers, users and champions worldwide. Subscribe to our newsletter to receive regular updates by email. We also have an RSS feed.
October 15, 2011
By jeff porter Filed under CiviContribute, API, Case studies and user stories, CiviCRM