Just because your nonprofit's email communications are interesting to you (the person who most likely created them!) doesn't mean they will be interesting to your community. Is your call to action clear? Is your imagery inspiring and connected to your content?
Remove the guesswork from your email marketing strategy by using CiviCRM's A/B email testing feature.
Through A/B testing you can evaluate:
- Subject lines
- From lines
- Entirely different messages
We do recommend that you only use this feature if you have at least 1,000 recipients in your group. As you configure your test, you will determine the distribution, meaning what percentage of recipients receive Test Mailing A vs Test Mailing B. The better performing email with then be sent to all contacts who did not already receive the intial test.
Learn more about how to set up and run A/B email tests by ...Read more
Your nonprofit doesn't have just one fundraising strategy. You have many. Think events, donor letters and appeals, e-newsletter blasts, planned giving, and capital campaigns. Each of these strategies typically targets a specific segment of your community, even if the funds raised impact the same budget line.
Your CRM system should make it easy to tie together and understand the effectiveness of your efforts. Fortunately, if you are using CiviCRM you get that functionality out-of-the-box with CiviCampaign. With CiviCampaign you can tie together events, mailings, activities, and contributions under one umbrella, or campaign.
Every dollar you raise, no matter how (offline gift manually entered, online event registration, major gift, corporate sponsorship) can be tied back to the same goal. You can easily use these campaigns as a filter in Advanced Search or your Reports. You can also take immediate action, such as emailing all individuals who have contributed towards a...Read more
We all give to causes because we care, but we may care more about the person who's asking us than the cause our money is going to. That's completely fine and completely normal. Nowadays nearly one-third of all online donations come from peer-to-peer campaigns, which are especially effective for Millenials and Gen X.
Jumping into peer-to-peer fundraising could provide your organization with some beautiful opportunities; however, you might not be ready. Fortunately, you have options directly out-of-the box with CiviCRM for easily collecting honorary, memorial, and celebratory gifts.
One of our clients, the United Way of Central New Mexico uses this feature well on their general online donation page.
You have complete control over what fields you want to collect when a donor is making an honorary gift. The donation also automatically creates the honoree as a contact in CiviCRM or updates...Read more
At Amnesty International Vlaanderen we are starting a Petition Journey. The aim is to improve the engagement of people that sign a petition for the first time as their first point of contact with Amnesty. We then would like to send them an email with a survey immediately, and then for 5 weeks an email each week. One will be informing with a video link, one will be an invitation to register for an event in the same campaign, one will be to invite them to sign another petition etc.
We are using CiviCRM and specifically the CiviRules extension for this. We have configuration where our public website and CiviCRM are on different servers. We have a petition form on our website that sends data to CiviCRM automatically using CMRF.
For this specific Petition Journey (which we call Brave) we have set up a campaign and a...Read more
This is a first blog post about how we build the team portal for Roparun.
But first what is Roparun? The Roparun is a relay race of over 500 kilometres from Paris and Hamburg to Rotterdam, where people in teams, take part in an athletic event to raise money for people with cancer. It’s also called an adventure for life. This is also clear from the motto, which for years has been: ‘Adding life to days, when days often can’t be added to life’.
So each year Roparun organizes this race and around 400 teams participate in the event. The first part of the project was to setup donation functionality and that is working right now.
The next part of the project is to create a new portal for team captains where they can manage their team data, (e.g. name of the team, start location and the individual team members). We...Read more
I admit it. I tried to implement Salesforce. I was just starting Chase the Music and I had big goals. I’d used CiviCRM for a very small community foundation and it had worked great. But, Chase the Music was going to be big. We needed a Rolls Royce to support some very big and important goals. I researched and found that SalesForce was the Rolls Royce of CRMs. The biggest and best of the worlds organizations were using it. When I read that I could get a 10 passenger Rolls (err 10 licenses for SalesForce) for free I thought WOW. I knew that later I’d have to pay, but for now 10 licenses would last a long time. So, I applied.
The fact that I had to apply probably should have been my first warning sign.
It took awhile, but the then the big day came and I was approved! They accepted me. This was right up there with getting my letter from the IRS for our 501(c)3! I was one of them. Crap, now on reflection – I didn’t want to be one of them, I wanted to be me. I didn...Read more
We had a scenario where client runs a cluster of events, and folk sign up for these, and usually the registrants signs up for all events, but then they might invite mum to the Dinner, and brother John to the Talk, etc etc.
We wanted to achieve this on a single form with a single payment. We explored both CiviCart and Drupal Commerce but in the end concluded we could achieve this in a much lighter way with good old webforms.
The outcome is that up to 6 people can be registered for any combination of events, eg
- c1 registers for Events A, B, C, D, E and F
- c2 registers for B, C and D
- c3 registers for A and B
- c4 registers for A and F
To see the full gory details of the conditionals approach we took, please read the full blog on Fuzion's site.Read more
One of the main reasons our partners choose to set up a CiviCRM application is its extended functionality developed specifically for managing all contacts, communications, records and activities of an organization in one place.
Yet one of our clients put a broader meaning into the concept single CiviCRM-based solution and requested new functionality that would allow users to manage their emails (check and read incoming emails, compose new messages, etc.) from the CRM instead of shifting between different applications.
In other words, the client requested an inbuilt email client for CiviCRM that would prevent the staff from wasting time by tediously switching between CRM and Emails.
An Interview with the Wisconsin Nonprofits Association
The Wisconsin Nonprofits Association (WNA) is a statewide membership organization with the mission of strengthening Wisconsin’s nonprofits.The association provides public policy information and advocacy on nonprofit issues, access to education and training opportunities, technical assistance and offers a cost-saving package of benefits to their members. The association currently has over 100 organizational members, as well as many individual and for-profit affiliate members and foundation supporters.
Cividesk recently spoke with WNA to learn more about how they made the transition to CiviCRM and how their organization has benefited from using the database.
Originally, the association was tracking their membership using Excel spreadsheets. Many hours were spent updating current membership information,...Read more
Way back when, in the early days of CiviCRM, there were two CMS’s supported, Drupal and Joomla, and CiviCRM’s codebase was complicated, but ran reasonably well. After a few years, the code was greatly improved but also significantly expanded to include a tremendous amount of additional functionality, and thus CiviCRM became a serious server resource hog. Finding hosting that could run it at all was sometimes a challenge and finding a host that could run it well was difficult.
In those days, Drupal sites far outnumbered Joomla sites, both generally on the web and also for CiviCRM sites. Since CiviCRM released WordPress support, however, what we have seen at CiviHosting is an increase in WordPress sites and today in fact, for new installs, we see that more clients choose WordPress over Drupal (by a small percentage).
Back in the early days, the majority of CiviCRM users were small to medium sized organizations, but over...