Blog posts by rebeccatregenna

Mass email campaigns are a staple of digital marketing, providing a powerful way to reach a large audience quickly. However, ensuring that your email content resonates with your audience can be challenging. One of the most effective ways to optimise email performance is through A/B testing, a feature that has been core functionality for a long time and is now fully implemented using Mosaico.

Simple conversion tracking for your contribution and event pages

No doubt many organisations use Google Analytics and whilst they probably have lots of tracking in place, we established that current extensions and functionality for CiviCRM did not allow putting monetary value to conversions.

Gift Aid is important for UK charities, and means millions of pounds extra go to the charity sector. Each time an eligible tax payer donates and forgets to tick the Gift Aid box, the charity misses out.

Over the years the GiftAid extension for CiviCRM has evolved and we are now reviewing it to ensure the process is easy for donors to make a declaration and to ensure that administrators can process GiftAid claims easily and with confidence.

First of all, it’s been a huge privilege for me to be able to attend the Global Community Summit in Barcelona and all of us here agree that first and foremost we owe this to the amazing team at iXiam for organising a fantastic event!