So you’ve got that perfect donation page, you’ve grouped your nonprofit’s audience into three neat segments, and you’re announcing your latest fundraising campaign via your social media channels.
But do you have the perfect automated email marketing system to keep in touch with your new donors and reach out to prospective contributors? Here’s what you need to know about CiviCRM to help you ace the email marketing campaign you’re dreaming of.
CiviMail, a Robust Mass Email Platform
CiviMail grants you a lot of versatility, because you can send an email to any individual or organization via their contact record, choose specific contacts from a report you’ve run, or send out mass mailings to your total contact base or select groups. And here’s where you start to feel the power, because se...Read more
Just because your nonprofit's email communications are interesting to you (the person who most likely created them!) doesn't mean they will be interesting to your community. Is your call to action clear? Is your imagery inspiring and connected to your content?
Remove the guesswork from your email marketing strategy by using CiviCRM's A/B email testing feature.
Through A/B testing you can evaluate:
- Subject lines
- From lines
- Entirely different messages
We do recommend that you only use this feature if you have at least 1,000 recipients in your group. As you configure your test, you will determine the distribution, meaning what percentage of recipients receive Test Mailing A vs Test Mailing B. The better performing email with then be sent to all contacts who did not already receive the intial test.
Learn more about how to set up and run A/B email tests by ...Read more
Your nonprofit doesn't have just one fundraising strategy. You have many. Think events, donor letters and appeals, e-newsletter blasts, planned giving, and capital campaigns. Each of these strategies typically targets a specific segment of your community, even if the funds raised impact the same budget line.
Your CRM system should make it easy to tie together and understand the effectiveness of your efforts. Fortunately, if you are using CiviCRM you get that functionality out-of-the-box with CiviCampaign. With CiviCampaign you can tie together events, mailings, activities, and contributions under one umbrella, or campaign.
Every dollar you raise, no matter how (offline gift manually entered, online event registration, major gift, corporate sponsorship) can be tied back to the same goal. You can easily use these campaigns as a filter in Advanced Search or your Reports. You can also take immediate action, such as emailing all individuals who have contributed towards a...Read more
I've had a few requests from clients recently with queries around updating contact details and permissions with the new GDPR data protection legislation coming into force in Europe in May.
As a result I've developed two very simple extensions which I'd like to share:
This extension provides a simple UI under the contact summary via Actions->Contact Checksum.
When opened a simple UI is displayed with information and example links to use in emails when sending personalised / "update your details" links from CiviCRM.
Available from https://civicrm.org/extensions/contact-checksum-ui
Opt-In Communications Fields
This is a simple extension that provides a set of "Communication Preferences" custom fields for each contact. Email, Phone and Mail(Post) are provided.
The fields are provided as "Yes/No" fields so that when...Read more
During the month of November, we made a concerted effort to stabilize the CiviCRM-Mosaico extension -- addressing several bugs, installation issues, missing features, and testing processes. I'm happy to announce a new beta releases of the Mosaico and FlexMailer extensions for CiviCRM. The updates include ~160 commits from ~15 contributors.
v2.0-beta3 has been made possible through the work of over a dozen people. Multiple contributions were provided by the maintainers (Deepak Srivastava of Veda and Tim Otten of CiviCRM) as well as the Compucorp theming team (Maged Adel, Mihael Mladenov, Mukesh Ram), Matthew Wire (MJW), and Samuel Vanhove (SymbioTIC). Additional contributions were provided by Anne Dru, David Snopek, Francesc Bassas, Jitendra Purohit, John Kingsnorth, Matthew Roberts, and Philipp Batroff. And, of course, all of this is built on the great upstream project, Void Labs' Mosaico.
(And I apologize if I've...Read more
Have you ever wondered whether those Event or Membership Reminders actually get delivered?
And what about those automatic Receipts that go out? Ever wished you could see what the heck was actually being sent?
With the help of funding from Agileware (Canberra, Australia), several Fuzion clients, and Fuzion's own contribution, we have put a couple of our extensions in to a single bundle to bring these goodies to a wider audience.
By default CiviCRM only performs bounce handling when sending via CiviMail, but not when sending transactional emails such as scheduled reminders, event registrations, contribution receipts and the like. This extension addresses that limitation.
How is this happening?
This extension creates a pseudo-...Read more
At Wanna Pixel, Inc., we have been excited about Mosaico, a drag-n-drop email builder native to CiviCRM, for quite awhile. Most designers and nonprofit staff alike have struggled to use the CiviCRM mailing feature to create responsive email campaigns. Three years ago, I wrote an article about the responsive template I created for CiviCRM users, hoping to help ease this struggle.
Before Mosaico, there were two options for email building when using CiviCRM.
- Use responsive html templates and spend hours editing them whenever you wanted to make a change.
- Integrate with MailChimp and lose some data and token access. ...
CRMs are must-have for any organization, large or small. There is some debate over what the “C” in CRM stands for - client, constituent, customer, etc., but at a very base level it manages information about your contacts. Organizations now understand that communication is not always linear, flowing to one central point. To further complicate things, organizations have a splintering of data from a multitude of tools. For example, maybe you are using Evite for event registrations, Salesforce to manage your customer communication, PayPal to collect donations, and Constant Contact for your email blasts. How can your organization get visibility into all of this data with it spread out amongst various systems and databases? The solution is CiviCRM.
Editor’s Note: I was initially going to make this one blog article, but since there are so many great features to talk about in CiviCRM, I’ve decided to break this up into...Read more
Based on feedback from clients, we're launching a series of Masterclasses this year. They will provide an opportunity for you to deepen your knowledge and skills in a particular area of CiviCRM. These courses will assume that you have a basic understanding of CiviCRM as a Contact Management System.
We're starting with our CiviMail Masterclass which will be on 8th August at the St Thomas Centre in central Manchester. You'll spend a day getting your hands dirty with the CiviCRM Mailings module.
We willl also be looking at the how you need to think about your communications overall and how to manage your communications with CiviCRM.
Course content includes:
- Basic HTML
- Using CiviCRM checksums
- Mailing groups / un-subscriptions
We’re pleased to announce that the Mosaico extension v2 is finally available to download!*
Mosaico enhances the existing CiviCRM Mailing module to simplify the email creation process by allowing you to use a simple drag and drop mailing editor to create your emails. The Mosaico extension will then produce a responsive (suitable for mobile) and perfectly formatted email for you!
How do I use the new Mosaico?
With Mosaico Integration enabled, you will be led to the screen below when you choose to create a new mailing:
Here has everything you need to tell Civi about the mailing you are creating. This includes:
- Mailing...Read more