Blog posts by genadellett

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June 27, 2018
By genadellett Filed under CiviContribute, CiviMail, Case studies and user stories, CiviCRM

Just because your nonprofit's email communications are interesting to you (the person who most likely created them!) doesn't mean they will be interesting to your community. Is your call to action clear? Is your imagery inspiring and connected to your content?

Remove the guesswork from your email marketing strategy by using CiviCRM's A/B email testing feature.

Through A/B testing you can evaluate:

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June 27, 2018
By genadellett Filed under CiviCampaign, CiviContribute, CiviEvent, CiviMail, CiviReport, Case studies and user stories, CiviCRM

Your nonprofit doesn't have just one fundraising strategy. You have many. Think events, donor letters and appeals, e-newsletter blasts, planned giving, and capital campaigns. Each of these strategies typically targets a specific segment of your community, even if the funds raised impact the same budget line.

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June 27, 2018
By genadellett Filed under CiviContribute, Case studies and user stories, CiviCRM

We all give to causes because we care, but we may care more about the person who's asking us than the cause our money is going to. That's completely fine and completely normal. Nowadays nearly one-third of all online donations come from peer-to-peer campaigns, which are especially effective for Millenials and Gen X. 

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April 11, 2018
By genadellett Filed under CiviCRM, Extensions

Continual progress and improvements are some of the key reasons I love working with CiviCRM. A new extension released in March 2018 represents a solid improvement and significantly cleans up the contact record view.

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