Blogs tagged "Marketing and Promotion"

In conjunction with the civicrm.org website transition, we’ve undertaken a revision of the CiviCRM brand and messaging, as well as an overhaul of the site’s content. Likely the lowest hanging fruit is the CiviCRM logo, so that effort has shown the most progress to date. This post, in fact, is a summary of the effort and its result, as well as a request for feedback.

The focus of this initiative was not to accomplish a complete overhaul of the logo, but rather to evolve it alongside the website and to refresh the brand to contemporary expectations. The CiviCRM logo itself is composed of a ‘wordmark’ that uses the Oswald font and an ‘...

Late last year CiviCRM won some seed funding from Mozilla’s MOSS fund to support the core team, and also research our community priorities. We're focussing on two questions connected to CiviCRM’s future growth and sustainability:

• how do non-profits chose their CRM? what would make them consider and chose CiviCRM or not?
• how well do users of CiviCRM in languages other than English interact with CiviCRM and what should we focus on improving?

There’s a lot of possible answers to the first questions, which spans from marketing to visibility, features to usability, costs to risk. Almost everyone in the community has a viewpoint on it; and that’s what’s driving this research inquiry - we want to identify general trends, while tapping into the huge breadth of knowledge between us. We’ve created separate surveys for CRM end-users themselves (who may not be CiviCRM users) and CiviCRM...

I admit it. I tried to implement Salesforce. I was just starting Chase the Music and I had big goals. I’d used CiviCRM for a very small community foundation and it had worked great. But, Chase the Music was going to be big. We needed a Rolls Royce to support some very big and important goals. I researched and found that SalesForce was the Rolls Royce of CRMs. The biggest and best of the worlds organizations were using it. When I read that I could get a 10 passenger Rolls (err 10 licenses for SalesForce) for free I thought WOW. I knew that later I’d have to pay, but for now 10 licenses would last a long time. So, I applied.

The fact that I had to apply probably should have been my first warning sign.

It took awhile, but the then the big day came and I was approved! They accepted me. This was right up there with getting my letter from the IRS for our 501(c)3! I was one of them. Crap, now on reflection – I didn’t want to be one of them, I wanted to be me. I didn...

There are between 10,000 and 11,000 organizations worldwide actively using CiviCRM *right now* to manage hundreds of millions of contacts, receive millions of contributions, register millions of people for events, send millions of e-mails - and many other uses. But, stuff happens.

You may have noticed recently that the count of organizations using CiviCRM in your CiviCRM Resources "dashlet" on your Dashboard has fluctuated. You might be seeing text like this - "Used by over 6,588 organizations". Unfortunately, we recently suffered a hardware failure on our stats server, which is where the dashlet gets the latest count. This is not the same server which hosts our website.

The statistics will soon be back to normal. Please see https://stats.civicrm.org for more updates. Sorry for the confusion, and thanks so much for your patience.