Building broader donor support through CiviCRM
The Breast Cancer Research Foundation
The Breast Cancer Research Foundation's mission is to achieve prevention and a cure for breast cancer in our lifetime by providing critical funding for innovative clinical and translational research at leading medical centers worldwide, and increasing public awareness about good breast health.
Background
The initial promise of deploying CiviCRM for The Breast Cancer Research Foundation was to grow their online fundraising efforts by diversifying their approach.
Challenges
The biggest challenge facing this project was simply communicating the value of using a community-directed open source software solution rather than the proprietary solution that had been in use.
Solution
We evaluated every major CRM on the market in making the decision to use CiviCRM when conducting due diligence in 2008. We evaluated Blackbaud, Kintera, Convio (which, at the time were individual, proprietary solutions) and others. CiviCRM stood out because it was the only solution that allowed us to look-under-the-hood, test drive, and customize to BCRF's purposes.
Functionality
Project images (click to enlarge)
This project involved every department of the BCRF. Discovery included leadership from development, marketing, communications and events. rayogram provided a dedicated project manager, a database expert, a back-end developer and a front-end coder.
