A big thank you to all our CiviCON UK Sponsors. Here's a special post from Gold Sponsor Yoti:
DOING THINGS DIFFERENTLY: REGISTRATIONS IN SECONDS, LOGINS WITHOUT PASSWORDS AND MINIMISING DATA.Over the last 15 years I’ve probably been responsible for around 50 or so websites or microsites that in some way or another have tried to gather people’s data. Either to enter into an event, join a forum or buy something. And like most other marketeers I’ve been obsessed by two things. Funnels and Data. i.e how easily are people signing up and how much do I now know about my customers. I’ve always known that by asking people for more information there was a danger people would drop out of my acquisition funnel but we marketeers are hungry for data. We want it all and we want it now.
