Just because your nonprofit's email communications are interesting to you (the person who most likely created them!) doesn't mean they will be interesting to your community. Is your call to action clear? Is your imagery inspiring and connected to your content?
Remove the guesswork from your email marketing strategy by using CiviCRM's A/B email testing feature.
Through A/B testing you can evaluate:
- Subject lines
- From lines
- Entirely different messages
We do recommend that you only use this feature if you have at least 1,000 recipients in your group. As you configure your test, you will determine the distribution, meaning what percentage of recipients receive Test Mailing A vs Test Mailing B. The better performing email with then be sent to all contacts who did not already receive the intial test.
Learn more about how to set up and run A/B email tests by ...Read more
Your nonprofit doesn't have just one fundraising strategy. You have many. Think events, donor letters and appeals, e-newsletter blasts, planned giving, and capital campaigns. Each of these strategies typically targets a specific segment of your community, even if the funds raised impact the same budget line.
Your CRM system should make it easy to tie together and understand the effectiveness of your efforts. Fortunately, if you are using CiviCRM you get that functionality out-of-the-box with CiviCampaign. With CiviCampaign you can tie together events, mailings, activities, and contributions under one umbrella, or campaign.
Every dollar you raise, no matter how (offline gift manually entered, online event registration, major gift, corporate sponsorship) can be tied back to the same goal. You can easily use these campaigns as a filter in Advanced Search or your Reports. You can also take immediate action, such as emailing all individuals who have contributed towards a...Read more
We all give to causes because we care, but we may care more about the person who's asking us than the cause our money is going to. That's completely fine and completely normal. Nowadays nearly one-third of all online donations come from peer-to-peer campaigns, which are especially effective for Millenials and Gen X.
Jumping into peer-to-peer fundraising could provide your organization with some beautiful opportunities; however, you might not be ready. Fortunately, you have options directly out-of-the box with CiviCRM for easily collecting honorary, memorial, and celebratory gifts.
One of our clients, the United Way of Central New Mexico uses this feature well on their general online donation page.
You have complete control over what fields you want to collect when a donor is making an honorary gift. The donation also automatically creates the honoree as a contact in CiviCRM or updates...Read more
Hi everyone! I'm Andy, and I'm working on the OSDI integration project for GSoC 2018. If you want more information about what this project is all about, check out the GitLab here. The source code is here. The OSDI standard is a set of standards for interoperability between products in progressive movements. For more information about OSDI, click here.
A few services that support OSDI integration are:
- Action Network
For a more detailed list, look here.
The purpose of this project is to support easy sync between resources on OSDI-compliant third parties and CiviCRM. For instance, this extension could hypothetically sync users consistently between CiviCRM and Action Network and...Read more
CiviCamp Calgary 2018 was held May 22-24 and included:
- a full day of presentations (12 talks by CiviCRM Core team members, CiviCRM Users and CiviCRM Partners)
- an après camp party sponsored by iATS Payments
- Canadian mugs
- three hands-on workshops (on Webform CiviCRM, Mosaico and Payment Processing FAQ)
- user sprint
- developer sprint - during which we worked on 6 Make-it-happen-NOW projects funded by our sponsors (Canadian Tax Receipt Extension [ability to issue tax-receipt in preferred communication language; change layout to add fundraising letter/message template as part of the Tax Receipt; email queing for large batches], Webform CiviCRM module [Drupal 8 prototyping; enhancements to payments via installments] and Recurring Payments [concept of pause button and ability to clone recurring series])
- an outing to Banff
A big THANK you to the Core team (Josh, Coleman, Tim, Mathieu) [...Read more
At Amnesty International Vlaanderen we are starting a Petition Journey. The aim is to improve the engagement of people that sign a petition for the first time as their first point of contact with Amnesty. We then would like to send them an email with a survey immediately, and then for 5 weeks an email each week. One will be informing with a video link, one will be an invitation to register for an event in the same campaign, one will be to invite them to sign another petition etc.
We are using CiviCRM and specifically the CiviRules extension for this. We have configuration where our public website and CiviCRM are on different servers. We have a petition form on our website that sends data to CiviCRM automatically using CMRF.
For this specific Petition Journey (which we call Brave) we have set up a campaign and a...Read more
Long Term Support (LTS) releases of CiviCRM are versions that are maintained for use by organizations for multi-year periods of time. The first official version of CiviCRM released as a LTS was version 4.4 and announced in October of 2014. 4.4 was the official LTS version until CiviCRM 4.7 was released, at which point version 4.6 was officially designated as the new LTS. The CiviCRM Core Team and several partners and contributors maintained version 4.4 and 4.6 until 2017, when Skvare and Compucorp officially took responsibility for the maintenance of CiviCRM 4.6 LTS.
Why have a Long Term Support release?
CiviCRM is open source software with a vibrant and active community of developers and contributors....Read more
CiviCRM users rely daily on many of the "out-of-the-box" fields, like communication preferences and demographics, to send targeted email communications and create basic reports. While these fields are essential in many smart and basic groups, they have historically taken up prime real estate in the contact record view.
The new "Collapse Comms and Demographics" extension cleans this up by displaying information graphically within collapsible field sets.
Our brains prefer this type of display, since we can process graphics much more quickly than seeing the same information as text. Neuroscientists from MIT have found that the human brain can process entire images in as little as 13 milliseconds.
With the extension, you're basically getting what you need to know about your contacts, nothing more and nothing less....Read more
CiviCamp Calgary 2018
Join us on Tuesday May 22 - 2018 for CiviCamp Calgary - a one day event covering everything related to CiviCRM. Attend CiviCamp and learn about CiviCRM and what it can do for your organization, meet other CiviCRM Users, CiviCRM Partners and CiviCRM Core Team Members and gather their feedback, learn advanced strategies for managing your online database, ask any questions you might have, share tips and build connections! This is the opportunity to meet the CiviCRM community and share experiences and knowledge with other organizations using CiviCRM!
ProgramFinal draft of the action-packed program: download now!
Tickets are still...Read more
I've had a few requests from clients recently with queries around updating contact details and permissions with the new GDPR data protection legislation coming into force in Europe in May.
As a result I've developed two very simple extensions which I'd like to share:
This extension provides a simple UI under the contact summary via Actions->Contact Checksum.
When opened a simple UI is displayed with information and example links to use in emails when sending personalised / "update your details" links from CiviCRM.
Available from https://civicrm.org/extensions/contact-checksum-ui
Opt-In Communications Fields
This is a simple extension that provides a set of "Communication Preferences" custom fields for each contact. Email, Phone and Mail(Post) are provided.
The fields are provided as "Yes/No" fields so that when...Read more